Cristina and Alberto laughing under a white parasol

Boutique Wedding Planner

Luxury weddings
in Madrid and Toledo

Every wedding has its own story. Understanding the people who dream of it is where everything begins.

In the press

  • ¡HOLA!
  • TELVA
  • ABC
  • La Razón
  • Cadena SER
  • laSexta Noticias
  • Europa Press
  • Divinity
Mercedes and a bride laughing out loud, holding hands, before the wedding

Mercedes Serrano

Warm, reliable and one of the family

That is how her couples describe her. Each year she takes on a small number of weddings so she can direct them in person, from the first call to the last dance: she listens to you, looks after every detail as if it were her own and makes you feel at home.

Approachable, hard-working, efficient, creative and beautiful.
Andrea Duro, in ¡HOLA!
4.935 reviews · 98% recommend herTranslated from SpanishRead the reviews Meet Mercedes
Mercedes Serrano hugging a bride on her wedding day
  • Trained atVogueCondé Nast CollegeVogue Wedding Planner · Condé Nast College Madrid
  • In the press¡HOLA!TELVAABC¡HOLA!, Telva, ABC and other media
  • Award-winning
    Bodas.net Wedding Awards 2025
    Bodas.net Wedding Awards 2026
    Bodas.net Wedding Awards 2025 and 2026

Our way of working

What defines us

We design, plan and direct weddings in Madrid, Toledo and other destinations across Spain and Europe. A limited number of weddings, with direct involvement in each one.

  1. Bridal bouquet of white calla lilies and pink ranunculus

    Concept design

    Your wedding design, made to measure

  2. The wedding dress hanging up as the bridesmaids look at it, in black and white

    Full-service planning

    We are with you every step of the way

  3. The couple seen from behind beneath the gate of the Castillo de Guadamur

    Destination Weddings

    Unique weddings in places steeped in history

  4. The couple kissing during their first dance, beneath chandeliers on a chequerboard floor, in black and white

    The boutique approach

    A personal, exclusive service with a limited number of weddings each year

Destination weddings

Madrid, Toledo, Spain and Europe

Madrid and Toledo are our home. Spain and Europe, wherever your wedding is meant to be.

Every wedding, on Instagram

@mserrano_weddingplanner
  • Ramos de novia: ¿cuál es el tuyo?
  • Hoy ha sido una mañana muy especial, compartiendo un encuentro maravilloso de la mano de @grandazulmarino y @holanovias
  • Mesa de ola + mesas vestidas ✨🧡
  • Jesús & Irene 25/09/26
  • Trabajo espectacular de @lascamelias en @laquintadejarama para la boda de José & Pamela.
  • ________Guillermo & Tati _______