About Mercedes

Mercedes
Serrano

Vogue Wedding PlannerWedding Awards 2025 and 2026

Director and wedding planner. From sales management to a boutique wedding firm in Madrid, Toledo, Spain and Europe.

Let’s talk about your wedding

Mercedes Serrano, wearing her credentials, beside a couple on their wedding day

With every couple, right to the end

My story

From sales management to the wedding industry

After becoming a mother, I decided to change direction in my career and devote myself to what I had always been passionate about: the wedding industry.

I was a sales director in the world of telecommunications for more than fifteen years. I completed the Vogue Wedding Planner course at Condé Nast College in Madrid and set out on the wonderful journey of doing what you love.

From my previous career I brought with me what couples value most today: negotiating with suppliers, keeping a budget under control and coordinating teams so that everything is ready on time. Today we direct weddings in Gothic churches, palaces, rooftop terraces looking out over the roofs of Madrid and country estates beneath the holm oaks.

yearsSales director in telecommunications
Wedding PlannerCondé Nast College, Madrid
Wedding AwardsBodas.net, 2025 and 2026
out of 535 reviews on Bodas.net

At every wedding

Present from start to finish

In every moment
Beside the bride
Down to the last detail

How we work

Our values

Few projects
We carefully choose the weddings we take on so that we can be truly present at each one.
Listening first
We are involved from the very beginning: we listen, contribute ideas and support you through every decision.
A sensible budget
Real financial guidance, so that “you only get married once” doesn’t end up doubling your budget.
Transparency
An exclusive digital platform for each wedding, with guests, tasks and progress always up to date.
Until the very last moment
We supervise every supplier on the wedding day so that all you have to do is enjoy it.
Ongoing training
Vogue Wedding Planner training and continual learning: the industry changes, and so do we.

By your side

Mercedes Serrano

Director and wedding planner

A sales director in the world of telecommunications for more than fifteen years. After becoming a mother she made the leap into the wedding industry, trained as a Vogue Wedding Planner and founded her firm.

She directs every wedding in person, from the first call to the last dance.

Real reviews

What they say

4.935 reviews on Bodas.net

As our wedding was planned from a distance, her flexibility was key. We felt supported, listened to and looked after all the way.
Irene · October 2026
More than a wedding planner: on the day you feel you have someone from your own family looking after you and every detail.
Cristina · August 2026
She was with us for everything we needed at every moment, and was always attentive to both us and our family.
Jesús · September 2025

Translated from Spanish

“Approachable, hard-working, efficient, creative and beautiful.”

Andrea Duro, in ¡HOLA!

Press and awards

What the press says

¡HOLA! followed the preparations for Andrea Duro’s wedding, which she entrusted to Mercedes, and in October 2026 invited her to the ¡HOLA! and GRAND azulmarino workshop on 2027 wedding trends, together with eleven other wedding planners.